Cool Pay Per Click Rates 2023. Note that the sample is typically for smaller local businesses. Essentially, you’re paying for targeted visits to your website (or landing page or app).

Web cost per click (cpc) $0.84: Web ppc pricing depends on several factors, like your company size, who manages your ppc, and your preferred ad network. Simply put, if you aren’t investing in google ads or other ppc channels, you are missing out on valuable sales and.